Most Animated Videos Are a Waste of Money.
Yours Doesn't Have to Be.
The free 20-minute strategy for marketers and founders who want video that actually drives revenue, not just looks nice.
Pre-production planning that prevents expensive mistakes
The 4 A's of production that make animation memorable
A distribution strategy that produces powerful results
Who is the strategy for?
You're commissioning, or considering commissioning, animation as part of your marketing. You're past the "do we need video" question. The question now is "how do we make sure it works."
Whether you're a marketing manager, head of growth, or a founder, you have to justify the spend. Maybe you're a comms lead who's tired of creative projects that look great in presentations but don't move pipeline.
If video is just supposed to be a nice-to-have, this guide isn't for you. If it's supposed to be a revenue channel, read on.
What's actually inside?
Pre-Production
The work you do before a single frame is animated determines whether the final video sells anything. Most briefs skip the strategic foundation entirely, then wonder why the result feels generic. This section walks through the framework that turns a vague brief into a video with a clear job.
Production
You'll learn about the 4 A's of production; Our framework for separating animations that work from animations that just look nice. Apply this to any video project, with any studio, and you'll know within minutes whether it's heading somewhere useful or somewhere expensive.
Post-Production
The biggest mistake in animation isn't the brief or the production. It's treating the final video as a single deliverable. The guide shows you how to think about distribution from day one, build a library of testable cuts, and improve the asset over time based on what's actually converting.
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You already know video works. So why do so many flop?
It's no secret, you know the persuasive power of explainer videos. But you've also seen plenty of animations that cost thousands and went nowhere, sat unloved on a homepage, racked up zero conversions, and quietly got removed six months later.
That's why you're hesitant. Not because you don't believe in video, but because you've seen too many videos that didn't generate a positive ROI.
The problem isn't animation. The problem is the strategy around it. The best time to think about the strategy is now.
We keep returning to Brew Motion for animated video production as their videos have helped our sales team onboard new customers and drive revenue. The quality of their work always exceeds expectations and they always go above and beyond. They don’t just provide us with high quality content, but an actionable plan for distribution.
Nick Stephens
PeopleCloud
Download the strategy now to make an explainer video that actually pays for itself (and more)
Brew Motion is a Liverpool-based motion design studio. We make animated explainer videos for SaaS, fintech, and B2B service businesses. Engage, Educate, Empower.
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